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Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours. I am proud we were able to pull off a high-quality event of this scale while managing 30 other events for the year. To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag. Save my name, email, and website in this browser for the next time I comment. We put these plans into play during the last week of February 2022, just a month before our early bird pricing break for Annual conference was scheduled to expire.

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Salesforce+ also creates a bridge for in-person attendees to come back and continue their journey into new experiences like original series, jumping off points to learning and an entryway into our permanent communities in Slack.Also, it doesn’t hurt that we were the first Brand experience platform that married a B2B Streaming service and a virtual events platform seamlessly, with more content types to come! Imagine DigitalCollaboration of great partners internally and externally but ultimately great content is what makes any digital event stand out and be successful.18,000 unique visitors, 100k page views, 19,000 registrantsDetermining creative ways to engage with attendees virtually and create a meaningful event that isn’t like all the other virtual events going on at the same time. My team has successfully continued producing virtual events and programs, which continues to be our organization’s number one lead generator.We started our webinars, roundtables, and podcasts during COVID and have continued refining and improving the processes.Our webinar retention continues to trend above the industry benchmark.The rising costs across the event and meeting industry.

• Salesforce+ also creates a bridge for in-person attendees to come back and continue their journey into new experiences like original series, jumping off points to learning and an entryway into our permanent communities in Slack.Also, it doesn’t hurt that we were the first Brand experience platform that married a B2B Streaming service and a virtual events platform seamlessly, with more content types to come!
• And, do so in a way that is thoughtful and personalized.Our biggest challenge was interpreting data and fighting the confirmation bias that we all have.
• We opted out of paying the 80K to actually have it published, but to me and our internal teams we knew it was big!
• We then spent a significant amount of time understanding the data both about who we need to target and why; as well as performance, demographic and engagement data from our 2019, 2020, and 2021 events.
• Gitex, Dubai, United Arab Emirates, October 14-18, 2022First time we unveiled HPE’s new brand strategy and look.

It respects user behavior of short content available over longer periods of times rather than myopically spending all the energy to maximize time-on-platform for a short amount of time.It caters to top and bottom funnel marketing tactics using progressive gating strategies while marrying the grittiness and authentic event content that makes event content unique. Xandr Connect – Xandr’s largest owned and operated eventThis event is a massive undertaking that our entire marketing team and our sales people support and that level of collaboration really shows in the output each year. With over 250 in-person events in my toolbelt from my time managing B2B events at Deloitte, I pivoted and spearheaded the transition from in-person to virtual client events, training a team of Zoom Producers. The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience.

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• We also took pains to make the events as easy as possible to attend, for example, by mailing guests meal kits or drink kits with everything they needed to participate.
• Making sure that myself and the greater team stay nimble and creative in our brainstorming sessions while also allowing space for repeating what’s been working was a fine balance that we continuously aimed for throughout the year.
• It’s a scary feeling – and I had to make some close calls even as I was about to board a plane to the event.
• In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about.
• While people are working from home more than ever (not a new thing for me), it seems the demands for productivity are only getting higher and higher and balance is very hard to find!

Without the hard work of many teams, the events department wouldn’t have been able to execute this very successful series for events.This virtual event series has driven over 36,000 registrations, an average of over 5,000 per event. I measured attendance over time to determine which speakers and topics were of the most interest and which marketing platforms were most successful at promoting the event.2020 and 2021 were years of immense change and unpredictability for the event industry, due to COVID-19. Continuing to reinvent your strategy and approach to virtual events has been a constant challenge since covid began and 2021 was no different. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization. More on this later.Even though it cost me time (and still getting all marketing channels firing), I took a few weeks to gather a lot of data on these conferences (previous attendees, what prospects would look like pre- and post-COVID) and established my plans, 1P lists (previous conference attendees and behavioral-based SHRM prospects, 2P rented lists, and 3P Lookalike lists from list brokers mirroring our previous attendees and prospects).

For me, it was the first time I was responsible for this event, as I only joined WeAreDevelopers as VP Events in February 2020. To add to the challenging parameters even more, the team had 8 weeks to execute the entire program from beginning to end. The success came from the positive survey feedback responses for working diligently to get team members back in-person and reinforcing our unique culture celebrating individual and team success. Elastic’s Internal Events Program (Sales Kick-Off and ElastiClub)Our internal events were our first major foray back to in-person events following the pandemic. Our Pulse community was so glad to be back together again.Pulse US attracted 3,500 in person attendees, and another 1,000 virtually.

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It also pushed the collective team to practice what we preach so to speak in another one of our core values; Think Bigger. These kits helped our 68% attendance rate (given the average is between 20-40%) as attendees engaged on social through our swag kit campaign. I’m grateful to have been employed throughout the pandemic, and I’m looking forward to the ongoing recovery of this amazing industry!

We were proud of the Greentech Festival Berlin, which had nearly 15,000 people in attendance on sit); Greentech Festival Launch NY 2022, and Greentech Festival Launch Singapore 2022We managed to capture the attention of a high-level political and business audience, which led to strong media coverage of the happenings at our events.We managed to attract over 18,000 attendees globally and had a media reach of over 800 Million across all our projects. In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about. Many organizations were hosting virtual events, so I wanted to offer a valuable, interactive experience that stood out. We then spent a significant amount of time understanding the data both about who we need to target and why; as well as performance, demographic and engagement data from our 2019, 2020, and 2021 events. Aside from having to learn new platforms and engage virtual audiences (which we all know is VERY difficult), one of the biggest challenges for me was watching the impact of COVID on this industry that I’ve come to love over the last 20 years.

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I also ordered custom bobbleheads as a thank-you gift for each speaker.I utilized data sets to quantify success following each event. Additionally we went through a significant marketing reorganisation in 2021 which impacted almost every team and the way we made decisions and worked with each other. Each event is designed to achieve specific objectives and performance against those is what we evaluate success upon.Ongoing impact of COVID restrictions against plans. This is a fairly synonymous activity in the security industry, but adapting this for a developer audience and hosting it on our own for the first time was no small feat. SnykCon 2021Our annual conference truly embodies one of our core values as a company; One Team. We also recorded overwhelming repeat attendance (up to 60%).Uncertainty of whether an event would be live or transition to virtual.

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• The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes.
• The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience.
• I led the complete reinvention of the SAP global events portfolio for both 2021 and in preparation for a return to in-person/hybrid models in 2022.We started with a complete understanding of our marketing and business priorities globally and within specific geographies.
• With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies.

Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona. A lot of us picked this line of work for the people that get to experience what has been created as well as the people we get to see onsite work their magic. We opted out of paying the 80K to actually have it published, but to me and our internal teams we knew it was big! With such a tight community it is hard to pick sessions and remove others – but it’s looking at the program as a whole and making decisions accordingly.With Nonprofit Summit hitting over 17K in registrations and Education Summit hitting over 10K – these were Guinness Book of World Record numbers for these industries. It’s a scary feeling – and I had to make some close calls even as I was about to board a plane to the event. His coffee designs were a fan favorite and helped break up the day in between conference sessions.

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In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones. In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself. People were so excited to see each other that at multiple events stakeholders asked that we extend the event hours, as people didn’t want to leave.

With our platform we are able to build, move and engage audiences no matter where they are in their journey with Salesforce. Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees. The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes.

From India to Singapore to Denver, Chicago, Austin, Orlando to Paris, Munich, Amsterdam and many more, it was a challenge that none of us had executed before. In addition, the scope of the SKO program was executed across 16 global cities at the same time from both in-person and remote locations. Turning our traditional analytics into correlative predictors is a journey we’re on and represents the largest challenge we faced in 2022. And, do so in a way that is thoughtful and personalized.Our biggest challenge was interpreting data and fighting the confirmation bias that we all have.

We use the event, and event follow-up, to help move the prospect or customer to the finish line. So, we consider where event guests are in their consideration process before attending the event. Thus, attendees topped off a great culinary or cocktail experience with valuable learnings that could help their business. Alberta iGaming Corporation teams up with Responsible Gambling Council She focuses on creating impactful content for a global audience, with the aim of helping TheGamblest connect with new readers while maintaining a strong and consistent brand voice. Mary is a Content Writer at TheGamblest who began her journey in the iGaming industry in 2025.

Goals for attendance were split around 70% virtual and 30% in-person due to lingering issues from the pandemic and the new variants (travel restrictions, mask and vaccine mandates, and work from home environments). SHRM Talent Conference & Expo, SHRM Annual Conference & Expo 2023, SHRM INCLUSION 2023I was asked to step into the Event Marketing Manager role in mid-January 2022 to try and turn the tide of low registrations. It was exciting to share with a new audience especially on such an international stage.2022 was an amazing year, as it was the first time attendance numbers rivaled pre-pandemic levels. Gitex, Dubai, United Arab Emirates, October 14-18, 2022First time we unveiled HPE’s new brand strategy and look. I am super happy that we were able to organize and host our WeAreDevelopers World Congress in Berlin so successfully.

While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers. We usually see prospects who engaged in marketing campaigns were more likely to close, and close faster, than those who did not attend an event. We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share. We also took pains to make the events as easy as possible to attend, for example, by mailing guests meal kits or drink kits with everything they needed to participate.

I analyzed the number of registrants, no-show rate, sales conversion rate, total time in the meeting, and overall engagement. This conference ranked #9 on the 51 Best Future of Work Conferences list.This conference was incredibly successful, attracting high-level executives at Fortune 500 companies and earning much more in revenue than the in-person conference. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person.

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One of the projects I’m most proud of in 2021, was a two-day virtual event featuring interactive discussions on best practices in the field of career services, panels with leading thinkers in higher education, keynotes and Q&As with authors and policy makers, and networking to create connections for all attendees.We sent out pre-event swag kits to create excitement leading up to the event. These events became quarterly, and were a key driver of leads for our marketing organization. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour.